Game Junkies

Microsoft’s Ballmer talks about Xbox Business

From mercurynews.com:
[QUOTE]
During a visit to Silicon Valley late last month, Microsoft CEO Steve Ballmer talked with the Mercury News about Microsoft’s consumer electronics efforts and the challenges it has faced. Here is an edited transcript of his remarks.

* Q If you look at what they’ve [Microsoft's consumer electronics] done in the last year or two, do you view any of your consumer products as unqualified successes?
* A I certainly would say the work that we’ve done around Xbox is an unqualified success. No question about that.

* Q How so?
* A The product is selling very well. The Xbox is an absolute home run.

* Q But sales of the Xbox have slowed markedly. It’s been overtaken by the Wii. The PS3 is starting to catch up. You cut the price on it, which some might say is an indication you have run out of ideas to boost sales.
* A No, that’s the craziest thing I’ve ever heard anybody say. All consoles start at higher prices. They always come down through the long cycle.

* Q The story in July at E3 was that you had many bullets left in your holster that you could use to juice Xbox sales. You had all these great games that were coming out for the fall, and you didn’t need to cut price to juice sales. But now two months later, you’ve cut the price.
* A Price is not something you discuss externally. Nobody ever does. So, whether we were planning on cutting price the next day or in six months or a year, we’re not going to discuss price changes.
If you ask me, Xbox Live is going gangbusters. The console is selling well.
[/QUOTE]

Full Story: mercurynews.com

This entry was posted on Friday, October 10th, 2008 at 12:50 pm and is filed under Xbox 360. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.