November 19th, 2008

MS’s Shane Kim loves Nintendo, talks up NXE as social network


From venturebeat.com:
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Microsoft executive Shane Kim touted the New Xbox Experience coming next week as the company’s attempt to broaden its reach and shift its Xbox Live online gaming service from a multiplayer matchmaking service to a broader entertainment social network.

While Microsoft has done well with hardcore gamers, Kim acknowledged that the company has had a harder time getting the broader audiences that Nintendo’s Wii has snared. It isn’t giving up on those new gamers and hopes to attract them with the simplicity of how the Xbox Live user interface lets them make new friends and discover new kinds of media.
“I believe to be the leader in interactive entertainment, we have to expand well beyond gaming,” he said.

Kim said that it never pays to bash Nintendo. Rather, he said he loved Nintendo because it’s broadening the audience and is showing Microsoft what it needs to accomplish. He said that with 14 million members connecting to Xbox Live in the past six months, the mass market advertisers are starting to pay attention.

Asked how long Microsoft would keep making the Xbox 360, he said, “One day longer than the lifespan of the PlayStation 3.” That means that Microsoft will invest in the Xbox 360 for a long time and feels no pressure to offer a new machine.
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Full Story: venturebeat.com

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