Comments Off July 2nd, 2009

Xbox Live To Get Rich Media, Silverlight Ads Later This Year


From paidcontent.org:
[QUOTE]
While Microsoft is beefing up Xbox Live with social networking tools and more video content for gamers, it’s also adding a plethora of new ways for advertisers to reach them. The newest option will be IAB-standard rich media ads, which the company plans to roll out later this year, according to Mediapost. The addition of rich media support–including Microsoft’s Silverlight–will make it easier for agencies to create multi-platform campaigns (online, mobile and Xbox Live) without needing to develop separate creative just for the Xbox.
[/QUOTE]

Full Story: paidcontent.org


This entry was posted on Thursday, July 2nd, 2009 at 9:13 am and is filed under Xbox 360. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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